Data · dataset · 1983
ORVESTO 1972-II_4
Listed in CESSDA Data Catalogue
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey.
Description
At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. The 1972 survey contains a number of questions about reading-habits.
The respondents had to indicate how often they read a number of papers within the daily (big city), weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods and pets. The respondents were asked about their interests in different activities and about their interest in receiving information about a number of subjects.
Read the rest (1 more)
There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1972-II, covering the period 1972-05-10 to 1972-06-21.
Links
Where it is published
- DOI doi.org/10.5878/002765 ↗
DOI / persistent id · from datacatalogue cessda eu
Catalogue records · 1
- OAI-PMH record datacatalogue.cessda.eu/oai-pmh/v0/oai?verb=GetRecord&metadataPrefix=oai_dc&identifier… ↗
metadata API · from datacatalogue cessda eu
Topics
- From keywords
- Earth & Environmental Science · Psychology & Behavioral Science
Provenance · 1 source records, 6 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| CESSDA Data Catalogue | 3e525b6a2218c274c4fc7829cc4e5a7f2e20b86658b6375997177af3fcc6f828 | 17 h ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| concepts[field].local:field:earth-environmental | mapping · datacatalogue cessda eu | connector:datacatalogue_cessda_eu@1.0.0 | |
| concepts[field].local:field:psychology-behavioral | mapping · datacatalogue cessda eu | connector:datacatalogue_cessda_eu@1.0.0 | |
| description | source · datacatalogue cessda eu | connector:datacatalogue_cessda_eu@1.0.0 | /metadata/dc/description |
| publication_date | source · datacatalogue cessda eu | connector:datacatalogue_cessda_eu@1.0.0 | |
| spatial | source · datacatalogue cessda eu | connector:datacatalogue_cessda_eu@1.0.0 | |
| title | source · datacatalogue cessda eu | connector:datacatalogue_cessda_eu@1.0.0 | /metadata/dc/title |