FROM TRANSLATION TO ORGANIZATION TO INTERNATIONAL BUSINESS: AN ACADEMIC NO MAN’S LAND

How can past and present translation phenomena be accounted for? How do language policies, multilingualism, media discourse or communities, not to mention ranking, fit into all this?) is its challenge for the coming years. Without excluding topics from the initial moments of the new discipline (such as training or nation-state interaction), we propose to explore and exploit what can be learned from organization by making use of the contemporary business world (in this case the international car industry), which is a No Man’s Land within the coalescing traditions of the new discipline.

And in this little-known world, fundamental new insights are waiting to be gathered.