Replication Data for: To treat or not to treat: Public attitudes on the therapeutic use of antibiotics in the dairy industry

A mixed method online survey was conducted with quantitative (demographic, either/or) and qualitative (open-ended) questions. Respondents were offered one of three scenarios with varying degrees of information describing a farmer with a sick cow that would benefit from antibiotic therapy.

The text replies to the open-ended questions were analyzed by grouping responses with similar comments, and identifying patterns or themes. Content analysis showed that the majority of participants in this study provided farmers with the social license to treat sick cows with antibiotics; however, participants were clear that this social license did not extend to antibiotic use for growth promotion or prophylactic use.