Shopping Habits (Shopping with the Car)

Topics: individual or group travel to shopping center; paying attention to special offers in newspapers and supplements; familiarity of shopping markets; frequency of use of selected shopping markets; demands and expectations of a shopping market; information on development of personal frequency of visits at shopping markets; information on type of service companies in the shopping market and utilization of the gas station at this market; service station brand at change; judgement on the service station at the shopping market (scale); general judgement on the shopping market visited (scale); shopping habits in this market; judgement on the price level and quality of offerings; perception of advertising in daily newspapers; intensity of interest in special offers; areas for savings of financial expenditures in the household; horsepower of car.

Demography: age (classified); sex; employment; household income; household size; characteristics of head of household.