The Conduct of the Consumer (Economic Consumer Behavior)

Topics: Assessment of consumer influence on price, quality and offering; influence of consumer associations; membership in a consumer association; attitude to government price setting; extent to which informed about the economic order; individual budget and household funds; financing of greater acquisitions; attitude to saving; classification of products according to luxury and consumer goods; price consciousness and price knowledge with goods of daily need; market overview; desired store closing times; shopping behavior and shopping habits; attitude to manufacturer brands and trade names; political interest; preferred residential area; self-assessment of economic extent to which informed; self-classification of social class; memberships; party preference; media usage; city size.

Demography: age (classified); sex; marital status; number of children; religious denomination; school education; occupation; employment; income; household income; size of household; state; refugee status; possession of durable economic goods. Interviewer rating: spontaneity and certainty of answers given; suspected opinion leadership of respondent; social class of respondent. Also encoded were the following interviewer characteristics: sex of interviewer; age of interviewer; social class; occupation; income; school.