AI Creativity in Digital Entertainment Co-Creation: Creator Experience and Sharing Intention in Generative Travel Videos

This study focuses on AI-assisted travel video creation and examines the psychological mechanisms through which AI-related creative stimuli influence users’ post-creation responses. Drawing on the stimulus–organism–response (SOR) framework, this study conceptualizes AI creativity, interactivity, and information quality as external stimuli; perceived entertainment, emotional attachment, and satisfaction as organismic psychological states; and sharing intention as the behavioral response.

It further integrates three analytical approaches: partial least squares structural equation modeling (PLS-SEM), artificial neural networks (ANN), and necessary condition analysis (NCA). The PLS-SEM results show that AI creativity and interactivity significantly enhance perceived entertainment, emotional attachment, and satisfaction, while information quality significantly improves emotional attachment and satisfaction but does not directly affect perceived entertainment.