Data supporting the thesis "An empirical investigation of the effects of empathy of apology and monetary compensation on customers’ revenge desires after double deviations"

The zip file contains the raw data from the two pre-screening studies, two pilot studies and three main studies. The research design is explained in the thesis.

Details of the experimental protocols are provided in the thesis appendices and the analyses and results and outcomes of the project are provided in the thesis. Some information has been removed from the dataset to ensure anonymity of research participants and respect the privacy of participants.