Non-standard framing effect and a unified rational explanation for two types of framing effect

Although the classical (standard) framework effect has received much attention, the expected theory that was previously believed to explain this effect cannot provide a reasonable explanation for the risk decision-making mechanism in which the effect occurs.

To this end, the study not only presented a new behavioral phenomenon, namely the non-standard framework effect, through two experiments, but also explored the interpretability of scope dependent utility theory for these two framework effects. This dataset consists of experimental program files, experimental materials, behavioral selection data of participants, and parameter estimation codes used in two experiments.