Consumer Survey (June 1963)

Topics: Assessment of income development as well as price development; perceived possibilities of consumers to prevent price increases; attitude to the social market economy and advertising; shopping habits; bread consumption; brand knowledge; radio commercials; television commercials; reading newspapers and magazines; personal opinion leadership in the area fashion and consumer goods; detailed determination of photography articles used or usable; social ties; vacation trips; going to the movies; savings motives; judgement on the situation of Berlin; party preference.

Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size. Interviewer rating: social class and economic situation of respondent; interest of respondent in survey topic; weekday of interview.