Decatur Study (Personal Influence)

Topics: Reasons for the decision to purchase certain brands; attitude to going to the movies; media usage; political interest and conversation partners; social integration; fashion consciousness; attitude to trade unions and entrepreneurs; explicitly naming the persons influencing one´s own opinion making; self-assessment of personal opinion leadership; psychological self-characterization.

Supplementary survey of the opinion leaders named by the respondent. Demography: age (classified); marital status; number of children; ages of children (classified); religious denomination; school education; vocational training; occupation; employment; party preference; social origins; membership.