Promaterial and Postmaterial Life Styles

Compatibility with nature: boycott of products harmful to the environment; purchase orientation on environmental compatibility of a product; attitude to leaving packaging at the store after purchase; attitude to returnable bottles; attitude to plastic bottles on trips and hikes; criticism of too large a selection of products harmful to the environment; attitude to canned food; use of plastic bags as shopping bags; deliberate purchase of environmentally compatible washing and cleansing agents; orientation on the environmental protection symbol of the Federal Environment Office. 5.

Social compatibility: willingness to help; sympathy as intervention in the private sphere; expected effectiveness of personal assistance; commitment for social fringe groups; lack of time as obstacle for social commitment; leisure time as recuperation time; consideration and tolerance as education goal; willingness to help as important work content. 6. Self-acceptance: ability to accept compliments; positive or negative self-image; feelings of despondency; feelings of guilt; sensitivity to criticism; insecurity in group situations; opinion allegiance. 7.

Causality orientation: autonomy orientation; control orientation; impersonal orientation; work orientation; team-oriented work; self-esteem. 8. Shopping addiction: impulse purchases; drive to buy; shopping as compensation; unnecessary purchases; cheap purchases; pleasure at shopping; purchases due to advertising; purchases beyond one´s own means; inclination to wastefulness; shopping experience; dissonances after purchase decisions; attitude to credit card purchases. 9.

Compulsive giving: perceived compulsion to give gifts at Christmas as well as on the occasion of invitations; importance of gifts; perceived uncertainty when giving; importance of fine packaging; pleasure at self-made gifts. 10. Growth illusion: perceived stress from accumulation of goods; inclination to save and collect; saving or giving away old things at purchase of new goods; perceived stress from lack of time; desire for more money; satisfaction with personal financial situation; preference for more leisure time instead of income; perceived increased need for money in leisure time. 11.

Most important goals in life: security against unemployment, social acceptance, fashion, luxury, tradition, importance of religious convictions and possibility of alternative structuring of life; contentment with life and perceived life happiness; share in housework; purchase of food and beverages for household; residential status. Demography: sex; marital status; denomination; school education; employment; income; household income; household size; household composition; respondent is head of household; characteristics of head of household; person managing household; residential status.