<b>Voice versus Gesture Interaction in Mobile Augmented Reality Heritage Interpretation: A Multimethod Quantitative Field Study of Fixation Duration and Perceived Cultural Experience</b>

<p dir="ltr">This dataset accompanies the study “Voice versus Gesture Interaction in Mobile Augmented Reality Heritage Interpretation: A Multimethod Quantitative Field Study of Fixation Duration and Perceived Cultural Experience.” The study examined how voice and gesture interaction in mobile AR heritage interpretation relate to visual attention and cultural-experience outcomes. Data were collected at the Ordos grassland heritage site in Inner Mongolia, China.</p><p dir="ltr">The dataset includes:</p><ul><li><code>questionnaire_data.csv</code>: Questionnaire survey data (N = 202) with ratings on perceived voice-narration quality, perceived interactivity, perceived cultural-landscape quality, cultural immersion, emotional resonance, and cultural identity.</li><li><code>eye_tracking_data.csv</code>: Eye-tracking and NASA-TLX data (n = 59) with mean gaze dwell time on UI navigation overlays under voice and gesture conditions, NASA-TLX workload scores for three task complexity levels, age, gender, and prior knowledge.</li><li><code>codebook.pdf</code>: Variable list, coding rules, and scale information.</li><li><code>Syntax1_TLX_RM_ANOVA.sps</code>, <code>Syntax2_Regression_Models.sps</code>, <code>Syntax3_Paired_t_tests.sps</code>: SPSS syntax files for reproducing the analyses.</li><li><code>README.txt</code>: File descriptions and run order.</li></ul><p dir="ltr">All data are anonymised.

Ethical approval was obtained from the Science and Technology Ethics Committee of Donghua University (Approval Number: RLSSZYJ202604240049). For questions about the data, please contact the corresponding author at 423003@mail.dhu.edu.cn.</p>