The Pricing Method for Data Assets in a Data Service Supply Chain: Based on Data Timeliness or Usage Frequency?

However, this does not necessarily mean that the proffts of DSSC members and user utility are greater under the PB-DT pricing model than under the PB-UF pricing model. Secondly, the study ffnds that the data supplier’s choice of pricing method for data assets is solely related to the data service provider’s valuation of the data’s timeliness. For example, when the data service provider’s valuation of the data asset is low (or high), the data supplier chooses the PB-UF (or PB-DT) pricing method.

Finally, the study ffnds that the data pricing method actually chosen by the data supplier may be “consistent” with or “contradictory” to the data pricing method expected by the data service provider and users. Especially, when the DSSC members have consistent preferences regarding the data asset pricing method, the synergistic effects among DSSC members are maximized, and the DSSC performance can reach a Pareto optimal state.