The Study of Fund-Raising Strategies for Non-Profit Organizations: The Case of Charitable Organizations

A questionnaire was mailed to 297 charity foundations and 960 donors randomly selected from the list of Child Welfare League Foundation R.O.C. to compare the perception differences between fund-raisers and donors on charitable behaviors, fund-raising approaches, or techniques. The research concludes the some demographic variables can segment the donor markets, which is consistent with the findings of most previous studies.

From the investigation, the study found that fund-raisers and donors share similar opinions on most of the charitable behavior and fund-raising approaches. Some suggestions as to improve fund-raising performances were offered in this report.