Data for: Explaining the Switch to Sustainable Fashion: Extending the Theory of Planned Behavior, published by RAC-Revista de Administração Contemporânea

The data were collected through a structured questionnaire and used to perform the statistical analyses reported in the article. The deposited files include the anonymized dataset, the research questionnaire, the codebook/variable description, and the statistical analysis results.

The dataset contains respondents’ answers to the measurement items and demographic information used in the study. All personal identifiers have been removed to ensure respondent anonymity and confidentiality. The data support the examination of consumers’ switching intention and behavior toward sustainable fashion by extending the Theory of Planned Behavior.