Data · dataset · 2018
Luxury and virtuality: the vertigo of control
Listed in DataCite
Description
Abstract
The communication of luxury brands had once counted on specific media (special shops, specific pages of magazines, its own advertising codes) distant from other more generic media vehicles, but nowadays such communication must define its new codes, in order to build its specificity in the new virtual media, starting with its presence on the internet, with the constraint of its exclusivity, i.e., to avoid banality and cultivate its exception.
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Not that we should invent new content, "the luxury is the luxury," one could say, but obviously it is about the appropriation of this space in its particularity, so it can convey luxury without confusion. A paradox. The problem that follows this evidence is that of the preservation of a status.
Facing such a need for reorganization, given the new constraints, how do the luxury brands operate to maintain their essence? According to what modalities? Our research, based on various luxury brand websites (fashion and accessories, jewelry, watchmaking), is to highlight the vertigo of controlling as the heart of the strategy of these brands.
Links
Where it is published
- Repository landing page scielo.figshare.com/articles/dataset/Luxury_and_virtuality_the_vertigo_of_control/… ↗
landing page · from DataCite
- DOI doi.org/10.6084/m9.figshare.7514396.v1 ↗
DOI / persistent id · from DataCite
Documentation and papers
- Creative Commons Attribution 4.0 International creativecommons.org/licenses/by/4.0/legalcode ↗
license · from DataCite
- IsSupplementTo 10.1590/1982-25542015224709 doi.org/10.1590/1982-25542015224709 ↗
publication · from DataCite
Catalogue records · 2
- DataCite API api.datacite.org/dois/10.6084/m9.figshare.7514396.v1 ↗
metadata API · from DataCite
- DataCite Commons commons.datacite.org/doi.org/10.6084/m9.figshare.7514396.v1 ↗
catalogue entry · from DataCite
Topics
- Stated by source
- Computer and information sciences · Languages and literature
- Inferred from text
- Heart 75%
Related
Provenance · 1 source records, 11 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| DataCite | 10.6084/m9.figshare.7514396.v1 | 13 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| access_level | source · DataCite | connector:datacite@1.0.0 | /data/attributes/rightsList |
| byte_size | source · DataCite | connector:datacite@1.0.0 | |
| concepts[anatomy].local:anatomy:heart | enrichment · DataCite | keyword-concept-rules@1.0.0 | title+description (75%) |
| concepts[field].fos:computer-and-information-sciences | source · DataCite | connector:datacite@1.0.0 | |
| concepts[field].fos:languages-and-literature | source · DataCite | connector:datacite@1.0.0 | |
| created_date | source · DataCite | connector:datacite@1.0.0 | |
| description | source · DataCite | connector:datacite@1.0.0 | /data/attributes/descriptions |
| license | source · DataCite | connector:datacite@1.0.0 | /data/attributes/rightsList |
| publication_date | source · DataCite | connector:datacite@1.0.0 | /data/attributes/dates |
| title | source · DataCite | connector:datacite@1.0.0 | /data/attributes/titles/0/title |
| updated_date | source · DataCite | connector:datacite@1.0.0 |