Life Styles (Men)

Purchase of articles of clothing: purchase month and purchase price of the articles of clothing purchased in the last 12 months; purchase at regular price or in end-of-season sale; description of articles of clothing purchased or received as gift; the material out of which the article of clothing was made; type and name of business; occasion on which the article of clothing is worn; satisfaction with current clothing offering; most important criteria for the selection of things to wear (scale); frequency of use of selected articles of clothing; description of personal clothing style by means of a scale; brand reputation of men´s clothing stores and manufacturers of menswear; demands on optimum clothing (scale). 3.

Miscellaneous consumer habits: number, type and engine displacement of cars in household; use of brand service stations as well as full-service or self-service service stations; preferred brand of fuel; personally conducting maintenance of the motor vehicle and place of purchase of motor oil; type of shaver preferred; products for body cleansing or body care used; type and frequency of use of alcohol; preferred brands of beer and alcoholic drinks; criteria of choice in purchase of sparkling wine or champagne; furnishing of household with photo and radio as well as hifi equipment and specification of manufacturer; possession of do-it-yourself machines or drills and their manufacturer; type of bank connection; possession of a credit card; completed private health insurance or life insurance; possession of personal computers; smoker or non-smoker; preferred tobacco product and preference for filter or non-filter cigarettes. 4.

Miscellaneous: housing situation; party preference; desire for children; parents or school as source of education about birth control; should children be more successful than their parents; degree of familiarity and frequency of use of magazines; clothing size. Demography: age; marital status; school education; occupational position; employment; income; household income; household size; household composition; respondent is head of household.

Also encoded was: district code.