Media barometer 1991

If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so.

Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she listened to their local radio station or any foreign radio station. Respondents answering that they did not listen to the radio the day before were asked when they last listened to the radio. There is also information on access to equipment such as remote control, text television, stereo television, video recorder, satellite television, or parabolic aerial.

Other information deals with the respondent´s possibility to watch Danish, Finnish and Norvegian television channels as well as TV4, channel 5, or local television. Background variables includes information on age, gender, education, occupation, and household composition. Purpose: Describe the trends and changes in people's use of mass media.