From Tap to Track: Technology-Oriented Predictors of Continuance Intention in Running Applications

This study aims to analyze how technology-oriented factors, specifically Perceived Ease of Use (PEOU), Gamification (GAM), and Social Relatedness (SR), influence users' Continuance Intention (CI) in running applications. Utilizing a quantitative approach, data were collected through an online survey of 400 active running app users in Indonesia, followed by analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM).

The findings indicate that all three hypothesized relationships are statistically supported at P = 0.000. PEOU significantly affects CI (T = 3.558), and both GAM (T = 5.240) and SR (T = 5.446) demonstrate exceptionally strong influences. Crucially, the combination of GAM and SR emerges as the dominant predictor of continued use, suggesting that integrating motivational rewards with a strong community element is key to user retention.