A study of factors affecting backpackers' decision in choosing service of hostels in Bangkok

Backpackers are concerned about their accommodation while travelling and willing to pay for various types of amenities and services within their budget. Hostels are one of the best alternatives for those individuals who wish to travel with a budget, but are not concerned with common sleeping quarters and shared bathing facilities.

Such services allow backpackers to pay less money for accomodations and meet new friends from other countries at the same time. Most hostels aim to differentiate their unique design and offerings from competitors in order to satisfy their guests. However, the parts of the marketing mix that backpackers are concerned with and how important each is when choosing a hostel is an area which has seen little to no academic consideration.The purpose of this research is to study the marketing mix factors and traveling behaviors affecting backpackers’ decisions when choosing a hostel.