The Study of Prediction Model of Chinese Basketball Association Participation

A total of 493 valid subjects were selected by using a stratified sampling technique. The results indicated that females who were students and under the age of 20 were the CBA target audiences . Based upon the Odds Ratio of logistic regression, this study found that team identification , game entertainment , and spectators\' preference were positive predictive factors related to spectators\' involvement in the CBA.

Secondly , identification and spectators\' preference were the main predictive factors in terms of spectators\' purchasing CBA merchandise; on the contrary, personal economics was a negative factor. Thirdly, this study found that stadium accessibility, attractiveness of the games, stimulation of the games , and propaganda of the games were positive predictive factors in fulfilling spectators\' gratification after their attendance at the games.

Finally , team identification and entire gratification were the positive predictive factors with regard to spectator\'s confidence in CBA\'s future development. Based on the research results , the CBA should target its audiences on females who are students and under the age of 20, strengthen the spectators\' sense of team identification , and satisfy their gratification and expectation for the CBA. In so doing, the CBA will be a perpetual enterprise without doubt.