Data · dataset · 2026
Survey Data on the Effect of Reward Features on Impulse Buying in TikTok Shop and Shopee
Listed in Teesside University Research Data Repository
This dataset contains survey responses collected to investigate the effect of reward features on impulse buying behavior among users of TikTok Shop and Shopee in Indonesia.
Description
The data were gathered through an online questionnaire distributed to active users of both e-commerce platforms. The dataset consists of 60 respondents, including 30 Shopee users and 30 TikTok Shop users, enabling comparative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) and Multi-Group Analysis (MGA) in SmartPLS 4.
The questionnaire measures five latent constructs: 1. Reward Features (REW) 2. Hedonic Enjoyment (HED) 3.
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Utilitarian Value (UTIL) 4. Parasocial Interaction (PSI) 5. Impulse Buying (IMP) Each construct is measured using multiple indicators on a 5-point Likert scale, ranging from 1 (Strongly Disagree) to 5 (Strongly Agree).
This dataset is intended for evaluating the measurement model (validity and reliability), testing structural relationships among constructs, and comparing the influence of reward features on impulse buying behavior between TikTok Shop and Shopee users through PLS-MGA.
Links
Where it is published
- DOI doi.org/10.17632/69k5623jcd.1 ↗
DOI / persistent id · from researchdata tees ac uk
Catalogue records · 1
- OAI-PMH record data.mendeley.com/oai?verb=GetRecord&metadataPrefix=oai_dc&identifier=oai%3Adata… ↗
metadata API · from researchdata tees ac uk
Topics
- From keywords
- Earth & Environmental Science · Economics & Finance · Engineering · Humanities · Life Sciences · Social Science
- Inferred from text
- Tourism 72%
Provenance · 1 source records, 12 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| Teesside University Research Data Repository | oai:data.mendeley.com/69k5623jcd.1 | 9 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| access_level | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].anzsrc:group:3508 | enrichment · researchdata tees ac uk | taxonomy-embedding@1.0.0 | title+keywords+description (72%) |
| concepts[field].local:field:earth-environmental | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:economics-finance | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:engineering | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:humanities | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:life-sciences | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:social-science | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| description | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | /metadata/dc/description |
| license | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | /metadata/dc/rights |
| publication_date | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| title | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | /metadata/dc/title |