Chinese Short Plays Going Overseas: Optimization Research on Cross-border Cultural Diffusion Path Based on the Diffusion of Innovation Theory

In 2023, the market size of China's online micro-short dramas reached 37.39 billion yuan, a year-on-year increase of 267.65%, with total investment exceeding 5 billion yuan (a 35% year-on-year increase) and copyright output reaching 500 million USD (a 20% year-on-year increase). Additionally, case data shows that By Stealth Like You has achieved over 10 million views on YouTube, and Provoke has garnered 37 million views on TikTok-related hashtags, reflecting the dissemination potential and phased achievements of short dramas in overseas markets, while also highlighting existing challenges such as low completion rates among international audiences.