Data · dataset · 2006
Country of Origin Effects on International Product Positioning
Listed in Harvard Dataverse
In this study, we investigate the product positioning from the consumer behavior perspective.
Description
In addition, we isolate the portion of the difference due to the COO effects of a brand to see how a country’s image affects consumer’s product position of a specific brand. To study these issues, we use the conceptual map technique to locate the actual positions (i.e. Position by the consumer) for certain products due to the COO effects.
Links
Where it is published
- Dataverse dataset page dataverse.harvard.edu/dataset.xhtml?persistentId=doi%3A10.6141%2FTW-SRDA-E90056-1 ↗
landing page · from Harvard Dataverse
- DOI doi.org/10.6141/tw-srda-e90056-1 ↗
DOI / persistent id · from Harvard Dataverse
Catalogue records · 1
- Dataverse API dataverse.harvard.edu/api/datasets/:persistentId/?persistentId=doi%3A10.6141%2FTW-SR… ↗
metadata API · from Harvard Dataverse
Topics
- Inferred from text
- Image 75%
Provenance · 1 source records, 6 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| Harvard Dataverse | doi:10.6141/TW-SRDA-E90056-1 | 13 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| concepts[modality].local:modality:image | enrichment · Harvard Dataverse | keyword-concept-rules@1.0.0 | title+description (75%) |
| created_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| description | source · Harvard Dataverse | connector:dataverse@1.0.0 | /description |
| publication_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| title | source · Harvard Dataverse | connector:dataverse@1.0.0 | /name |
| updated_date | source · Harvard Dataverse | connector:dataverse@1.0.0 |