Advertisements of Heresies: A Feminist Publication on Art and Politics

AdArchive’s research indicates that, despite their political differences and frequent struggles to stay afloat, feminist periodicals rarely viewed each other as competitors in the magazine market. Instead, magazines encouraged their readers to expand their engagement with feminist movements by including advertisements for other feminist magazines, events, activities, and enterprises in the back pages of each issue.

This dataset assembles records of advertisements contained in Heresies, a feminist art magazine that was published in New York from 1977 to 1992. Approximately 210 advertisements from 27 issues of the magazine are described. The advertisements in Heresies frequently promote other magazines, which allows for a rich exploration of networks of feminist cultural production and interconnected social movements.