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Consumer Behavior of Internet Shopping

Listed in Harvard Dataverse

This research investigates the relationship among network navigation type, experience, flow, and attitudes toward Internet shopping.

Description

By conducting an on-line survey, we find that goal oriented navigation correlates positively with intention, times, and amounts of Internet shopping. Experience oriented navigation leads to higher level of flow.

On-line shoppers with higher level of flow experience higher degree of purchase satisfaction.

Links

Provenance · 1 source records, 5 field assertions
SourceKeyLast seenRaw
Harvard Dataversedoi:10.6141/TW-SRDA-E88020-112 d agoJSON v1
FieldAssertionExtractorEvidence
created_datesource · Harvard Dataverseconnector:dataverse@1.0.0
descriptionsource · Harvard Dataverseconnector:dataverse@1.0.0/description
publication_datesource · Harvard Dataverseconnector:dataverse@1.0.0
titlesource · Harvard Dataverseconnector:dataverse@1.0.0/name
updated_datesource · Harvard Dataverseconnector:dataverse@1.0.0