Roadshow Strategy And Inclusive Promotion Of Islamic Boarding School Based Campus At Darussalam Gontor University

The core issue addressed revolves around the gap between the campus's internal substantive advantages and external public perceptions. The public often narrowly views UNIDA as a rigid and exclusive traditional religious campus, which hinders the enrollment of prospective pure science students from public or non-pesantren schools.

The problem-solving method in this research was carried out through field observations, questionnaire distributions to students and lecturers, and a comprehensive SWOT analysis. The findings reveal that UNIDA inherently possesses absolute advantages, such as a full 24-hour boarding system, a mandatory international dual-language environment, and the vision of Islamization of Knowledge, which serves as a premium soft skills laboratory.