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Data · dataset · 2020

Online Relationship Marketing and Bank Trust

Listed in Teesside University Research Data Repository

This dataset is based the Online Relationship Marketing (ORM) activities (engagement, interactivity, personalization, and collaboration) of banks and its impact on the dimensions of online trust (ability, benevolence, and integrity) among customers.

Description

Respondents were purposively sampled for the study. Each respondent was asked a qualifying question to know whether they had recently interacted with their bank online.

This was to ensure that the prospective respondent fell within the sample population; after which they were given a survey to complete. The data was analysed using PLS SEM.

Links

Where it is published

Catalogue records · 1

Topics

From keywords
Earth & Environmental Science · Economics & Finance · Marketing
Provenance · 1 source records, 8 field assertions
SourceKeyLast seenRaw
Teesside University Research Data Repositoryoai:data.mendeley.com/nst2pmhgdv.212 h agoJSON v1
FieldAssertionExtractorEvidence
access_levelsource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
concepts[field].anzsrc:group:3506mapping · researchdata tees ac ukvocabulary-mapper@1.0.0keywords['Marketing']
concepts[field].local:field:earth-environmentalmapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
concepts[field].local:field:economics-financemapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
descriptionsource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/description
licensesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/rights
publication_datesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
titlesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/title