Data · collection · 2017
Models of Integrated Marketing Communications
Listed in DataCite
This collection of models of integrated marketing communications provides a consolidated source of models that appear individually that have been developed by David Pickton and were first introduced in his books with Amanda Broderick, Integrated Marketing Communications, 1st and 2nd editions, published by Pearson.
Description
These models are to some extent a refinement and development of the models introduced in the original edition.
It is noteworthy that a number of figures of these models appear in Google Images and in Slideshare, frequently unattributed to these, the original sources.
Links
Where it is published
- Repository landing page figshare.com/collections/Models_of_Integrated_Marketing_Communications/3678… ↗
landing page · from DataCite
- DOI doi.org/10.6084/m9.figshare.c.3678607 ↗
DOI / persistent id · from DataCite
Documentation and papers
- CC BY creativecommons.org/licenses/by/4.0 ↗
license · from DataCite
Catalogue records · 2
- DataCite API api.datacite.org/dois/10.6084/m9.figshare.c.3678607 ↗
metadata API · from DataCite
- DataCite Commons commons.datacite.org/doi.org/10.6084/m9.figshare.c.3678607 ↗
catalogue entry · from DataCite
Topics
- Stated by source
- Economics and business
- Inferred from text
- Image 65%
Related
- Inverse of same asModels of Integrated Marketing Communications
Provenance · 1 source records, 9 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| DataCite | 10.6084/m9.figshare.c.3678607 | 12 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| access_level | source · DataCite | connector:datacite@1.0.0 | /data/attributes/rightsList |
| concepts[field].fos:economics-and-business | source · DataCite | connector:datacite@1.0.0 | |
| concepts[modality].local:modality:image | enrichment · DataCite | keyword-concept-rules@1.0.0 | title+description (65%) |
| created_date | source · DataCite | connector:datacite@1.0.0 | |
| description | source · DataCite | connector:datacite@1.0.0 | /data/attributes/descriptions |
| license | source · DataCite | connector:datacite@1.0.0 | /data/attributes/rightsList |
| publication_date | source · DataCite | connector:datacite@1.0.0 | /data/attributes/dates |
| title | source · DataCite | connector:datacite@1.0.0 | /data/attributes/titles/0/title |
| updated_date | source · DataCite | connector:datacite@1.0.0 |