Zero Measurement for the Field Experiment on BTX in Duesseldorf/Neuss

Topics: 1. written survey about furnishing of the household with equipment for information and entertainment: possession of entertainment electronics devices; magazines received regularly; description of telephone use and amount of telephone bill; use of opportunities to order by telephone; orders with mail-order firms; frequency of contacts with authorities; reason for the acquisition of a BTX device; receipt of the ´BTX Magazine´; interest in use of selected BTX possibilities; planned vacation dates in the current year; residential status. 2. oral survey of members of the household 14 years old and older: detailed recording of different media such as e.g. radio, television, magazines, reference books, catalogs, telephone books, street maps, classified advertisements and free advertisers; classification of the importance of sources of information in the area of favorable shopping opportunities, health questions, sport news, recipes, vacation offers, consumer news, advice in financial matters, real estate offers and cultural events; professional and private use of communication devices; expected utility of the BTX equipment for the respondent; scale of interest in BTX and reasons for this interest; estimated costs and frequency of use of BTX; familiarity of teletext; contacts with friends; political interest.

Demography: age; sex; marital status; religious denomination; school education; occupational training; occupation; occupational position; employment; local residency; memberships. Also encoded was: date of interview.