Data · dataset · 2021

Analysis of Targeted Advertising in Snapchat Political Ads

Listed in BERD@NFDI Data Portal

Snapchat is one of the most popular social media apps in the world.

Description

It is no surprise, then, that many political ads are run on the service each year. Snap Inc.'s political ads library is part of an effort by the company to increase transparency in their advertising practices.

The data analyzed in this project spans 2019-2020, and consists of information on every political ad that was run on the service in that timeframe, including who the ad buyer was, how much the ad cost, what areas it targeted, etc. Geographic and monetary distribution of ads is analyzed and possible explanations given for anomalies. Missingness of the data was evaluated and Vermont was identified as an area with unusual spending.

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With α = 0.05 the null hypothesis was rejected (p = 0.02); the distribution of ad dollars to Vermont is not wholly random.

Topics

From keywords: Economics & Finance

Provenance · 1 source records, 6 field assertions

Source	Key	Last seen	Raw
BERD@NFDI Data Portal	ydp8p-p7r64	10 d ago	JSON v1

Field	Assertion	Extractor	Evidence
access_level	source · berd platform de	connector:berd_platform_de@1.0.0
concepts[field].local:field:economics-finance	mapping · berd platform de	connector:berd_platform_de@1.0.0
description	source · berd platform de	connector:berd_platform_de@1.0.0	/metadata/description
publication_date	source · berd platform de	connector:berd_platform_de@1.0.0
title	source · berd platform de	connector:berd_platform_de@1.0.0	/metadata/title
updated_date	source · berd platform de	connector:berd_platform_de@1.0.0

Analysis of Targeted Advertising in Snapchat Political Ads

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