DataCite2558 · dataset · unknown
พัฒนาการกลยุทธ์การตลาด และการสื่อสารการตลาดตามกรอบแนวคิดการตลาด 3.0 ของ บริษัท ไฮคิวผลิตภัณฑ์อาหาร จำกัดการศึกษาเรื่อง “พัฒนาการกลยุทธ์การตลาด และการสื่อสารการตลาด ตามกรอบแนวคิดการตลาด 3.0 ของ บริษัท ไฮคิวผลิตภัณฑ์อาหาร จำกัด” ผู้ศึกษาใช้กรอบแนวคิดการตลาด การตลาด 3.0 ของ ฟิลิป คอตเลอร์ เพื่ออธิบายผลการศึกษา โดยผู้ศึกษาเลือกศึกษา บริษัท ไฮคิวผลิตภัณฑ์อาหาร จำกัด เนื่องจากสินค้าของบริษัทที่รู้จักในตลาด คือตราสินค้า “โรซ่า” และ “ไฮคิว” อีกทั้ง บริษัทยังมีการกำหนดปรัชญาขององค์กร และการดำเนินกิจกรรมทางกา
ZivaHub + Deakin Research Online + DMU Figshare2026 · Astronomical catalogue
Analysing user-generated overtourism posts on social media: a content analysis<p>Overtourism is an increasing concern for destinations seeking to accommodate visitor growth while protecting residents’ quality of life and long-term sustainability. Yet, how overtourism is represented through user-generated social media content remains underexplored. Drawing on destination image theory, this study analyses 600 Instagram posts tagged #overtourism to examine the visual themes, a
ZivaHub2026 · dataset
Big Data Analytics Capabilities and Marketing Performance of Deposit Money Banks inCalabar, Nigeria<p dir="ltr">This study investigated the influence of big data analytics capabilities on the marketing performance of deposit money banks in Calabar, Cross River State, Nigeria. It focused on three dimensions of big data analytics capabilities, namely technological capability, managerial capability, and personnel expertise capability, and examined their effects on marketing performance. A cross-se
ZivaHub2026 · dataset
IMPACT OF RELATIONSHIP MARKETING STRATEGIES ON CUSTOMER RETENTION OF RETAIL ORGANIZATION IN NIGERIA<p dir="ltr">This study was tailored towards relationship marketing strategies and customer retention of Retail Organization, Nigeria. It was geared towards determining the effects of commitment, empathy, customer care and communication on customer retention of Spar Shopping Mall, Calabar. The study adopted a survey research design and obtained primary data from 232 customers of Spar Shopping Mall
figshare + Loughborough Research Repository2026 · Astronomical catalogue
<b>Telecommunications Customer Feedback</b><p dir="ltr">dataset</p>
figshare2026 · Astronomical catalogue
Social platform census 2026: language, verification and audience size across 29.9 million catalogued accounts on X, Telegram, Bluesky, YouTube, TikTok, Instagram, Kick and Twitch<p>A census of the Pinlyx Data API catalogues taken on 19 September 2026: 29,864,168 catalogued accounts and channels across eight platforms (X 21.3M, Bluesky 4.16M, Telegram 3.26M, Twitch 731k, Kick 319k, YouTube 35k, Instagram 24k, TikTok 22k, all PostgreSQL planner estimates). The dataset gives, per platform, the language and country distribution (an exact hourly rollup on X, a full read of eve
figshare2026 · Astronomical catalogue
Instagram Engagement Rate Benchmarks 2026: percentiles by follower band, measured on 7,669 accounts<p>Engagement-rate benchmarks for public Instagram accounts, measured rather than quoted. For 7,669 accounts in the Pinlyx Data API catalogue, the rate is (mean likes + mean comments) per post divided by followers, times 100, over the most recent posts held for each account (12 for 97.6% of them). The dataset reports the 25th, 50th, 75th and 90th percentile for five follower bands (under 10K: medi
figshare2026 · Astronomical catalogue
Telegram Channel Reach 2026: median views per subscriber by channel size, 3.2M public channels<p>Views relative to subscribers across 3,205,346 public Telegram channels, reported as the median per subscriber band, plus the size and language distribution of the catalogue. Reach is the average number of views per post divided by the subscriber count, taken per channel; the dataset gives the median of that ratio for each size band.</p><p>Median reach: 31.4% on channels with 1,000 to 5,000 sub
figshare2026 · Astronomical catalogue
TikTok and YouTube video engagement benchmarks 2026: likes per video by follower band and 14-day view velocity by subscriber band<p>Percentile benchmarks of short and long video engagement measured on 19 September 2026 across the Pinlyx Data API catalogues. TikTok: lifetime likes divided by lifetime videos, per account, reported absolutely and as a percent of followers, with p25/p50/p75/p90, sample size, median followers and median videos for five follower bands (under 10k to over 10M) across 21,657 measured accounts; the m
figshare2026 · Astronomical catalogue
X (Twitter) reach and engagement 2026: what share of followers sees a post, by follower band<p>Reach ratio (median views on an original post divided by followers) and engagement rate percentiles by follower band for public X accounts, computed from the engagement aggregates the Pinlyx Data API holds on 158,475 accounts and 7,626,327 posts, with 1,005 accounts (91,094 original posts) drawn band by band: 19.1% median reach at 10k-30k followers, 5.5% at 30k-100k, 3.8% at 100k-300k, 3.4% at
figshare2026 · Astronomical catalogue
The 9pm Test: Spanish-language intake signals on 308 US personal injury law firm websites, September 2026<p><strong>What this is.</strong> Aggregate counts from a dated, reproducible read of the public websites of 308 personal injury law firms in two US metros (Los Angeles, CA and Houston, TX) on 15 September 2026, scored on seven public intake signals. The question the study asks is narrow: if a Spanish-speaking accident victim finds a personal injury firm at 9pm, what do that firm's own public page
figshare2026 · Astronomical catalogue
Data for 'Reply, but do not respond: A justice theory and signalling analysis of templated webcare in Indian banking'<p dir="ltr">In Indian retail banking, mobile applications have become a primary venue for webcare. Yet, the dyadic structure of review-and-reply exchanges has not been systematically examined, and the prevalence of verbatim templated replies has not been quantified. Drawing on service-recovery justice theory and signalling theory, this study analyses 12,790 review–reply pairs from eight Indian ba