TikTok and YouTube video engagement benchmarks 2026: likes per video by follower band and 14-day view velocity by subscriber band

TikTok: lifetime likes divided by lifetime videos, per account, reported absolutely and as a percent of followers, with p25/p50/p75/p90, sample size, median followers and median videos for five follower bands (under 10k to over 10M) across 21,657 measured accounts; the median account under 10,000 followers collects likes worth 15.9% of its followers per video, the median 1M-10M account 2.1%.

YouTube: views added across the whole back catalogue over a 14-day window, divided by days spanned, per channel, with p10/p25/p50/p75/p90, p99, maximum and the full 101-point quantile ladder for three subscriber bands from one million subscribers (4,903 channels, 100% coverage); medians of 119,146, 449,186 and 2,094,581 views a day. Also included: the band distribution of the 100 largest one-day audience gains per platform on 19 September 2026 (no account names), the platforms' own measurement precision notes (YouTube subscriber counts rounded to three significant figures; TikTok counters rounded above one million until 24 August 2026), and the API's block-sample catalogue facets labelled approximate.