Market validation through customer-focused sensory analysis of functional bakery goods

This healthy high-fibre mix is a basic mix which has endless possibilities of making variations as per customers choice such as adding raspberry, blueberry, or chocolate. Market validation is needed to better understand the potential market demand and consumer requirements for the product attributes of these two products (e.g., flavor, texture, ingredient, price etc.). For the test, the mixes were home delivered to the interested participants.

They had to bake the products, taste them and complete an online survey. The survey had questions on various aspects - demographics, product baking experience, taste and texture of product, liking, recommendation, consumption and purchase intent.