Data · dataset · 2021
The effect of social media marketing on brand awareness, engagement, and customer value in South Africa: a stimulus-response perspective
Listed in UP Research Data Repository
Dataset for a qualitative research done on the effects of social media marketing about brand awareness in South Africa
Links
Where it is published
- DOI doi.org/10.25403/upresearchdata.13309319.v1 ↗
DOI / persistent id · from researchdata up ac za
Catalogue records · 1
- OAI-PMH record api.figshare.com/v2/oai?verb=GetRecord&metadataPrefix=oai_dc&identifier=oai%3Af… ↗
metadata API · from researchdata up ac za
Topics
- From keywords
- Earth & Environmental Science · Economics & Finance · Marketing · Marketing theory · Social Science
Provenance · 1 source records, 10 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| UP Research Data Repository | oai:figshare.com:article/13309319 | 16 h ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| access_level | source · researchdata up ac za | connector:researchdata_up_ac_za@1.0.0 | |
| concepts[field].anzsrc:field:350608 | mapping · researchdata up ac za | vocabulary-mapper@1.0.0 | keywords['Marketing theory'] |
| concepts[field].anzsrc:group:3506 | mapping · researchdata up ac za | vocabulary-mapper@1.0.0 | keywords['Marketing'] |
| concepts[field].local:field:earth-environmental | mapping · researchdata up ac za | connector:researchdata_up_ac_za@1.0.0 | |
| concepts[field].local:field:economics-finance | mapping · researchdata up ac za | connector:researchdata_up_ac_za@1.0.0 | |
| concepts[field].local:field:social-science | mapping · researchdata up ac za | connector:researchdata_up_ac_za@1.0.0 | |
| description | source · researchdata up ac za | connector:researchdata_up_ac_za@1.0.0 | /metadata/dc/description |
| license | source · researchdata up ac za | connector:researchdata_up_ac_za@1.0.0 | /metadata/dc/rights |
| publication_date | source · researchdata up ac za | connector:researchdata_up_ac_za@1.0.0 | |
| title | source · researchdata up ac za | connector:researchdata_up_ac_za@1.0.0 | /metadata/dc/title |