Interview Outline for Haier's Oxygen-controlled Freshness Refrigerator Case Study (June - August 2023)

This dataset comprises the semistructured interview outline used in the study "The Process and Mechanism of User Demand-Driven High-End Disruptive Innovation: An Exploratory Case Study Based on Haier's Oxygen-controlled Freshness Refrigerator." It was developed based on disruptive innovation theory and preliminary findings from long-term follow-up research on the Haier Group, and was finalized after review by domain experts and optimization through pilot interviews.

The outline consists of 8 sub-themes, corresponding to 8 types of interviewees, including the HOPE platform team, the refrigerator R&D department, and strategy leaders. Each sub-theme contains 10-15 open-ended questions, totaling approximately 100 questions. The outline was designed from May to June 2023 and is stored in Microsoft Word document format.