Table 1_Determinants of purchase intention for carbon neutral meat beef: an evaluation among Brazilian consumers.docx

This study addresses that gap by examining the determinants of purchase intention for CNM-labeled beef among a sample of Brazilian consumers, extending the Theory of Planned Behavior (TPB) with sustainability-related constructs. Given the convenience and snowball sampling approach, findings should be interpreted as applying to the surveyed profile—predominantly young, highly educated, and female—rather than the general Brazilian population.</p>Methods<p>Data were collected through a national online survey (n = 703) and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).

The model incorporated eight latent constructs: attitude, subjective norms, perceived behavioral control, environmental awareness, animal welfare, traceability, consumer information level, and adoption of conservation technologies. Reliability and validity were confirmed through Composite Reliability (CR > 0.70) and Average Variance Extracted (AVE > 0.50).</p>Results<p>The model explained 62.5% of the variance in purchase intention (R² = 0.625; adjusted R² = 0.621).