Ontario College Applicant Survey, 2006 [Canada]

Colleges wanted further insight into their applicant pool to optimize the use of scarce resources, time, and money. In addition, it provided information for marketing, recruitment, and enrolment management strategies.

It also covered applicants' financial preparedness for college. Participants were selected from a random sample that matched key demographic indicators (e.g. age, region, and applicant status) ensuring representation of the general applicant pool. Some of the major subject areas covered include prior education, college selection, issues of concern, academic activities, and finances.